Time spent on social media is mostly culturally driven, and the worldwide average of 2 hours and 16 minutes of time spent in social media spans the lowest of 36 minutes a day on average in Japan, and the highest of 4 hours and 12 minutes a day on average in the Philippines. Social Media Overview October 2020 DataReportal. Meanwhile, WhatsApp and FB Messenger dominate the social messenger app landscape with 1.5 billion and 1.3 billion users respectively. Most of the world is now on social. Buffer Publish lets you schedule social media posts to six of these 21 social media sites — Facebook, Instagram, Twitter, LinkedIn, and Pinterest. So do these social media statistics and numbers show us anything meaningful when it comes to the near future? This professional networking site is the top social media platform for B2B social media marketing. Facebook, for instance, has an addressable market of 2.121 billion MAU, just a few tens of millions of users short of its total MAU of 2.271 billion. It’s demographics skew slightly older, with 30-49-year-olds making up the largest group of LinkedIn users. China’s major messengers, WeChat and QQ, however, are enjoying the wealth of users the Chinese mainland has to offer, easily beating Microsoft’s Skype and even other East Asian entries like Viber and Line. There are now 3.484 billion social media users across the globe, which is a 9% increase compared to last year. Please click the link in the email we just sent you to confirm that you’d like to receive emails from us, and to activate your subscription. Social media statistics by FinancesOnline show that Millennials unsurprisingly are the most digitally connected, with 90.4% of the Millennial population in the US being active social media users, followed by 77.5% of Gen X-ers, and 48.2% of Baby Boomers. For 2019 survey data on social media and messaging app use, see “Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018.” A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives. Facebook is the undisputed social media leader, both in terms of social networks and messengers. That equates to annualised growth of more than 12 percent, or an average 14 new users every second. Watch the Internet as it grows in real time and monitor social media usage: Internet users, websites, blog posts, Facebook, Google+, Twitter, and Pinterest users. How many internet users worldwide visit social platforms regularly? How long does the average person spend on social media? Facebook Messenger¹ has 1.3 billion monthly active users. Thank you! In terms of individual geographical regions, however, Eastern Asia matches Northern America’s 70% social media penetration rate. Snapchat’s² potential advertising reach is roughly 433 million. Ad revenue is taken from a portion of a social platform’s total active user base who serve as an addressable market. Social media user numbers have surged in the past 12 months, with Kepios analysis showing that more than 450 million people started using social media for the first time since October 2019. In 2020, there are 3.81 billion people actively using social media in the world, and this is an increase of 9.2% year-on-year from 3.48 billion in 2019. Who uses social media more: male or female? More conservative estimates from Statista likewise paint a picture of sustained—albeit recently slowed—growth. How many social network users are there worldwide? So much so that platform-specific buy-and-sell hubs, such as Facebook Marketplace, are thriving. This statistic displays the social media penetration (or social media usage) in selected countries as of January 2019. The Most Interesting Social Media Marketing Stats. An estimated 3.23 billion people, or 80.7% of internet users worldwide, will use a social network at least once per month in 2020. With over three billion social media users the world over (and counting) as a potential addressable market, even more trends and buzzwords will surely arise in the years to come. A breakdown of age and gender demographics give an interesting peek at social media user trends. LinkedIn no longer publishes monthly active user figures, and its monthly advertising audience reach figures are based on total registered members, not monthly active users (MAUs). There were 3.5 billion active social media users worldwide in 2019 (45% of the world’s population). Social media users are comfortable maintaining a presence across several platforms; while the average internet user had about 6.2 social media accounts in 2015, the figure has risen to nearly 8 in 2020. Our latest data show that 4.14 billion people across the planet are using social media in October 2020, equating to 53 percent of the total global population. And since a social network’s advertising audience is nearly all of its MAU, Facebook naturally has a gargantuan lead over its competitors in terms of advertising revenues. There are 3.48 billion social media users in 2019, with the worldwide total growing by 288 million (9 percent) since this time last year. 73.7% of the users were male while 26.3% were female. The typical user has an account on more than 8 different social media platforms, and spends an average of close to 2½ hours using social media each day. LinkedIn, for example, offers a premium membership business model that fits snugly into its value proposition as a professional social networking site for job seekers and employers. Assuming that people sleep for between 7 and 8 hours per day, these latest figures suggest that people spend roughly 15 percent of their waking lives using social media. How many social media users are there in the world? Data Reportal estimates that there were 3.484 billion social media users worldwide in 2019, which is around 45% of the total 7.676 billion internet users all over the world. Let’s start with some numbers on the state of social media in 2020. There’s a slight skew towards male users. Facebook and its properties Instagram, WhatsApp, and Messenger are undoubtedly leaders in their fields, and Google—despite years of effort on platforms like Google Plus—still can’t break into the market except for its video platform Youtube, which has 1.9 billion users. With global social media user growth has not yet at a saturation point, the trends currently driving social media interactions between brands and people are expected to continue. Indeed, when 91% of active social media users access their favorite platforms via their smartphones, it’s clear that the mobile revolution has yet to plateau. In 2019, there were 3.484 billion social media users in the world. Douyin (抖音) has 600 million monthly active users. Social media: 321 million new social media users, almost half the world is on social . Experts predict that 2.77B individual users will be on social media this year. As mentioned before, America leads the pack when it comes to social media penetration rates (62.25%), with Africa on the other end of the spectrum (21%). Stay on topic. NOTES: (1) Africa Internet Statistics for Dec 31, 2019, updated as of March 21, 2020. For example, the map below – based on some great data from SimilarWeb – shows how messenger preferences vary around the world: Top Social Media Messenger by Country January 2019 DataReportal. That means nearly 6 out of every 10 people on the planet will have a social network account. Which countries have the largest populations of social media users? China and India continue to rank first and second. YouTube¹ has 2 billion monthly active users. Social media isn't going anywhere. ² Snapchat and Twitter only publish daily active users (DAU) in their earnings announcements, as opposed to the monthly active user (MAU) figures published by other platforms. No spam. South Korea ranked third with a social media usage penetration of 84 percent. QZone has 517 million monthly active users. document.getElementById("comment").setAttribute( "id", "af323fc229990a6a3ec08cb2a95ab317" );document.getElementById("g870abf955").setAttribute( "id", "comment" ); FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. Added together, the world spends more than 10 billion hours using social platforms each day, which is the equivalent of more than 1 million years of human existence. If the current growth rate according to Data Reportal holds steady, there will be around 3.797 billion social media users by 2020, and over four billion by 2021. According to Statista, the last few years have been hovering around 7% YoY growth, and if the trend continues, there will be nearly three billion users next year at over 2.9 billion social media users. Facebook is still in the lead by a long shot, but Instagram will gain the most users this year, with its user base growing by 11.4%. This time I’ve also tracked the first 3 social media used in some countries. 2021 is expected to see over 3B active users on social media. With more than 376 million new users since July 2019, that translates to almost 12 new users every second, suggesting that user numbers are growing even faster today than they were at the start of 2020. The change in user demographics among these platforms also paint an interesting picture. Social media usage is one of the most popular online activities. Social media users are typically 18- to 34-year-olds spending an average of 2 hours and 16 minutes daily on an average of 8.9 social network profiles, with Facebook, Youtube, and Instagram being the go-to online destinations. The top 6 sites are all over the 1 billion user mark with Instagram making the cut at an even 1 billion active users to date. According to the Global Digital Report 2019, there has been a 9% increase in global social media usage since January 2018 and the number of social media users worldwide in 2019 is 3.725 billion. Next to email, could social media be the most critical area to focus on for marketing in 2019? Now, while this SaaS segment is its own ecosystem, a large chunk of revenue within social media as an industry is gained via advertising. Social media platforms and networks have varied ways of making money. Does this simply reflect the current user base becoming more mature, either by way of straightforward teen users aging along with the passing years, or by the platform attracting new users who are older? On Twitter, for example, a total average of 500 million Tweets go out daily—that’s over 6,000 Tweets every second[1]. The average American has 7.1 social media accounts. ... Facebook, with 1,317 billion monthly active users, is the dominant social network in 130 out of 137 countries analyzed. United States alone made up 55% of all the users. Four of these six platforms are owned by Facebook. It also means that social media adoption has actually beaten previous estimates, which suggested that an estimated 2.82 billion would be using social media in 2019 The internet has 4.4 billion users; There are 3.499 billion active social media users; For context, as of May 2019, total worldwide population is 7.7 billion. 3.2 billion users – which equates to about 42% of the population – log in, peruse, and converse with friends on social media. If we compare the number of social media users to eligible population figures, the latest data indicate that more than two-thirds (68 percent) of those people who can use social media already do. Alright, so what do we use social media for? Don’t worry, we hate spam too. Additionally, in the US, 35% of people aged 65 and older use social media, reflecting a 22% CAGR from 2005’s meager 2% penetration rate among seniors. This article explores the social media landscape primarily in terms of social media users, and will delve into the main categories below: How many of the world’s population would be active in social media in the next five years to 2024? Social media user numbers have surged in the past 12 months, with Kepios analysis showing that more than 450 million people started using social media for the first time since October 2019. (2) Africa Facebook subscribers are estimated for December 31, 2019. However, not all countries use social media to the same extent. Teenagers make up around 10% of the total social media population, but depending on the country, as much as 9 out of 10 teens may have been on social media. Social media usage is so widespread across so many geographies across the globe that the busiest of social networks are churning out content on a massive scale in real time. Please read each slide carefully to understand which metrics we’ve used for each platform. As of January 2019, there are almost 4 million unique mobile internet users, and then over 3.4 million active social media users. FinancesOnline recently looked into social media trends and a few stand out as movements that appear to have much staying power. Facebook and Instagram lead the social network pack, though Youtube, arguably a social network and video platform hybrid, outstrips Instagram by around 900 million users. Rising Social Networks Some geographies lean a lot more towards specific sexes, like Ukraine and Yemen having the highest female and male user ratios the world over. However, the available data indicate that women only account for 45% of the world’s social media users. To begin with, check out these numbers for social media usage worldwide: Social media usage worldwide. So, which countries use social media the most? 11 new people start using social media every second. We won’t share your details with anyone else.Please read our privacy policy for full details. Social selling tools are often used for lead development (68.9%), account research (64.9%), and call preparation (60.3%), and some reps also leverage social selling tools for activities like stakeholder research and awareness building, among others. However, the pace of social media uptake among these populations will depend on other variables, such as gender disparity, perceived value, and access to technology. However, our calculations indicate that the platform likely has an insufficient number of MAUs to qualify for the ranking above.